Max-Hervé George

Max-Hervé George is the Founder and CEO of SWI Group, an alternative investment conglomerate driven by a strong entrepreneurial spirit that operates in numerous sectors, including Data Centers, Real Estate, Credit, and the Financial Sector. The Group’s investment strategies are grounded in thorough research, in-depth first-hand knowledge, and the ability to efficiently implement strategies to maximise the greatest return potential. Max-Hervé George has steered the platform to €11 billion in assets under management, exemplifying a mandate of long-horizon capital deployment and transformative strategic growth.

As Founder & CEO of Icona Capital, Max-Hervé George integrated founder-led agility with institutional capital, creating one of Europe’s foremost platforms for real assets, alternative investments, and credit. Icona Capital’s legacy includes the formation of SWI Group and multiple cross-border ventures.

A hallmark of MaxHervé George’s leadership is his backing of AiOnX, a hyper-scale data scenter platform spanning Ireland, Spain, Denmark, Italy, and the UK. Under his strategic vision, AiOnX aims for 2 GW total capacity and €20 billion in committed investment.

• Orchestrated the €280 million Cromwell–Stoneweg integration, bringing €3.9 billion in prime assets into SWI Group
• Founded SWI Group through the merger of Stoneweg and Icona Capital, achieving unmatched growth and platform reach across Europe, the United States and Asia
• Led the AiOnX platform launch, driving tech infrastructure expansion at a continental scale

Max-Hervé George has been featured by Forbes, The Telegraph, and recognised by global leadership forums, including the Paris Fintech Forum. His professional record includes active sporting partnerships such as the International Judo Federation (Paris 2024 medal presenter). He brings rigorous strategic alignment, long-term outlook, and a deep-rooted commitment to fostering enduring investment cultures.